Yes, you read right. We are talking about transfiguration today, but really we're answering the question of "WHAT".
Time Stamped Show Notes
- 00:45 – Jen introduces "What" from The 5 Questions of Clarity
- 01:00 – What = Your A to Z transformation
- 02:00 – The Train Metaphor
- 03:00 – Measuring Progress
- 04:30 – ACTION TASK: Document Your Process
- 05:30 – ACTION TASK: Organize Your Braindump
- 06:40 – ACTION TASK: Test against your Ideal Client
- 07:00 – Start seeing it all flow
Key Points
- Your "What" is the second question and is a foundational piece for your marketing message.
- Your "What" is the A to Z transformation.
- You 'get to" design the path your clients take through the transformation.
- Choose what information they need to know.
- Decide where it makes sense for people to start working with you.
- Just like school, you can have goals for your clients to reach so that everyone knows that they are ready to move on.
- Document your current transformation.
- Organize based on how you have worked with people before.
- Test it against previous clients, then shift to current ones.
- Realistically, you already have a process you've been using.
